Powerade to Sponsor Hoop It Up Juneteenth Jamboree

Powerade will be the official sponsor of BNC’s upcoming telecast of the Hoop It Up 3x3 Juneteenth Jamboree in Atlanta, GA.

The 3x3 Juneteenth Jamboree will be televised live on Sunday, June 20th, 12:00 pm to 3:00 pm EST on the Black News Channel (BNC). The event will consist of Hoop It Up affiliated Pro Am 3x3 basketball clubs from throughout the country, all competing for prize money and FIBA 3x3 points directed at the 2021 overall Hoop It Up Pro Am championship.


BNC's Anthony Amey and NBATV’s Sam Mitchell will provide play-by-play coverage and color comm, respectively. BNC correspondent, Aiyana Cristal, will report from the sidelines.

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BNC (and BNC GO) can be seen on Xfinity, DirectTV, Spectrum, AT&T TV, and Dish along with a growing number of other online streaming platforms. BNC is currently available in over 52,000,000 households; specifically, on DirectTV CH 342, Xfinity CH 1116, Dish CH 320