Wilson official basketball of Hoop It Up, 3x360 events

Chicago-based Wilson Sporting Goods Co. and Hoop It Up, the iconic 3x3 (3-on-3) basketball tour owned by NBA legend Kevin Garnett, recently announced a partnership that will make Wilson the official game ball of Hoop It Up events effective immediately.

Per the Hoop It Up website, Wilson FIBA 3x3 game balls will be the exclusive ball for all Hoop It Up championships including the Hoop It Up Pro Am League, which debuts in 2021.

“This partnership with Wilson allows Hoop It Up participants to play with the same Wilson FIBA 3x3 ball as other FIBA sanctioned events including the Olympics, said George Daniel, CEO of Kevin Garnett’s sports management firm, Big Ticket Sports LLC. “We are truly excited about this partnership.”

“We look forward to actively working with Hoop It Up toward further enriching their basketball programs while supporting athletes as they pursue their athletic goals,” explained Kevin Murphy, General Manager, Team Sports, Wilson. “Hoop It Up has a tradition of quality competition and we are excited to have our professional basketballs used on their courts.”

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About Hoop It Up:

Since its inception thirty years ago, Hoop It Up has been widely recognized as the world’s largest 3x3 (3-on-3) basketball tour; recognized as the most prolific grassroots basketball event series with millions having participated globally. In 2020, Hoop It Up and 3x360 Hoops LLC reached an agreement, making 3x360 one of Hoop It Up’s largest national licensees.

About Wilson:

Wilson Sporting Goods Co., a subsidiary of Amer Sports Corporation, is a leading global manufacturer of high-performance sports equipment, Sportswear, bags and accessories. Celebrating over a century in sports, the Company invents, designs and partners to create consumer-driven, best-in-class products that push sports equipment into new territories. Learn more at www.wilson.com.