3x360 agrees to multiyear deal with Hoop It Up

IMMEDIATE RELEASE: Recognized as the most prolific 3-on-3 basketball tour in the world, Hoop it Up was acquired by NBA legend, Kevin Garnett, in 2019.

In 2020, Hoop It Up and 3x360 reached an agreement, making 3x360 one of the nation’s largest Hoop It Up licensees with operations throughout New England and Middle Atlantic; nearly a dozen towns and cities including the birthplace of basketball, Springfield, along with the country’s sixth largest city and hoops mecca, Philadelphia.

Learn more about Hoop It Up teaming up with 3x360 HERE.

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About 3x360: 3x360 is a leading sports-based platform dedicated exclusively to the growth of FIBA 3x3 (3-on-3) basketball throughout the United States.

About FIBA 3x3: 3x3 hoops is considered the world’s number one urban team game and one the fastest growing sport globally. It’s an innovative and dynamic new sport, fast-paced and entertaining, and will makes its Olympics debut in the 2021 Tokyo Summer Games.