FIBA 3x3 Experiencing Unprecedented Growth
[Image courtesy of FIBA 3x3]
MIES (Switzerland) – FIBA's 3x3 basketball discipline experienced unprecedented growth in 2023 across TV, digital platforms, and live events, continuing its remarkable journey from urban courts to the global stage, including the Olympics.
FIBA 3x3's digital channels have been at the forefront of fan engagement, amassing an impressive 1.1 billion views across all platforms. The tailored digital strategy paid off with a remarkable 83% increase in new followers, reaching 6.1 million compared to 2022.
The recent 3x3 World Tour Final in Jeddah showcased the sport's increasing popularity, with broadcasters covering the event in nearly 40 territories. Overall, broadcasters in more than 170 countries—a 112% increase from the previous year—brought 3x3 basketball to millions of new households worldwide. This surge was supported by an expanded event program, including 18 FIBA 3x3 World Tour events in iconic cities and a 47% increase in FIBA 3x3 Challengers, totaling 23 events.
The year 2023 also saw a record-breaking 23 3x3 Women's Series events, surpassing the 15 held in 2019. This growth underscores FIBA 3x3's commitment to promoting and developing basketball for everyone.
"2023 has been another landmark year for 3x3," said Alex Sanchez, 3x3 Managing Director. "These record-breaking numbers reflect the global demand and engagement for our sport. As we enter an Olympic year, we are determined to bring fans closer to the action than ever before."
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Preparing for Paris 2024
With 3,522 games played across 169 events in 2023, FIBA is set to welcome thousands of loyal fans to the first-ever 3x3 Olympic tournament in Paris 2024. This historic event promises to be a spectacular celebration of 3x3 basketball. Stay tuned as 3x3 continues its incredible rise and prepares for an unforgettable Olympic debut!
The contents of this post originally appeared at www.fiba3x3.com.
Listen to former Syracuse star and Golden State Warrior, Rick Jackson, speak about 3x360 Sports and FIBA 3x3 as a new and exciting brand of basketball.