3x360 to bring epic Hoop It Up Street Festival to Northeast

Since its inception roughly thirty years ago, Hoop It Up has been the largest and most widely recognized 3x3 (3-on-3) basketball tour in the world, bringing their prolific 3x3 basketball tournament series to millions of participants worldwide.

Hoop It Up has collaborated with countless cities and towns, and numerous NBA teams throughout the years to create memorable 3x3 basketball events.

Acquired by Kevin Garnett’s Big Ticket Sports LLC in 2019, Hoop It Up has embraced this exciting new brand of basketball and in 2020 reached an agreement with 3x360 LLC, making 3x360 one the nation’s largest Hoop It Up licensees and 3x3 events operator.

In 2021, 3x360 plans to bring the iconic Hoop It Up Street Festival to the northeast, where players from Maine to Maryland will compete for prizes and an automatic bid to compete in the FIBA 3x3 World Tour all while enjoying a festival-style environment with music, food and other vendors.

Learn more and sign up to be notified when official registration opens for the 2021 Street Festival HERE.