A New Way to Hoop
FIBA 3x3 Basketball
3x360 Sports is a leading FIBA 3x3 based platform passionate about the growth of 3x3 (3 on 3) basketball throughout the United States and abroad. FIBA 3x3 is the world’s number one urban team game, among the fastest growing sports globally, and made its Olympic debut in the Tokyo 2021 Summer Games.
Recognized as a top events and brand activation operator of 3x3-focused events, including Hoop It Up’s iconic 3x3 street festivals and tournament tour, 3x360 is committed to providing inclusive events and opportunities for inspired players of all ages, gender and backgrounds. We are 3x3 basketball.
By the Numbers
Hoop It Up 3x3 Events
FIBA 3x3 made its Olympic debut in the Tokyo 2021 Summer Games. The iconic Hoop It Up 3x3 tour has embraced this exciting new format of basketball. In 2022, Hoop It Up reached an agreement with 3x360 Sports, making 3x360 among the country’s largest Hoop It Up licensees and event and brand activation operators.
Who We’ve Worked With
Snapshot of brands we’ve partnered with…
FIBA 3x3 Tour Stops
FIBA 3x3 basketball made its Olympic debut in the Tokyo 2021 Summer Games and continues its meteoric rise around the world and now here throughout the United States. Hoop It Up and 3x360 Sports will make seven tour stops nationally in 2023! Click below to find out more.
Follow our journey!
What They’re Saying
Learn the Game
3x Academies are our 3x3 (3 on 3) player and team development curriculum for players and groups of all ages, gender and ability. Designed to introduce the FIBA 3x3 format while teaching key court concepts and relevant skills, 3x Academies provide aspiring players a Pathway to pursue 3x3 basketball at the youth, recreation, competitive and pro levels.
